TIMELESS, Interchangeable Vehicles
How Basketball Shaped the Footwear Industry
CREATED FOR JOSH LUBER
Out of necessity, cars and footwear were created.
They satisfy both definitions of vehicle.
This story has nothing to do with cars, only vehicles.
It Started With Basketball
Footwear is visual evidence of mental and physical development.
Basketball, a human-built vehicle, pushed the limits.
Basketball showed that 2 peach cans and a soccer ball could become a vehicle.
34 years after its first season, the NBA was about to become a vehicle of change in the world.
34 years later, we thought we were in the future.
34 more years and the LeBron XVI sells out in less than a minute….
with no advertising budget.
One man kept Dr. Naismith’s game alive by turning his passion for the game into a new vehicle.
The First Signature Athlete
A vehicle fueled by sneaker money, Chuck Taylor is the reason ‘basketball’ has a league.
an early adopter of “The New Game”, he got a job with Converse after suggesting improvements.
Creative with the ambition and hustle, he was the first person with a signature-shoe.
Chuck was the ultimate vehicle and set the standard in athletic sneakers.
Cultural Vehicles
Humans are vehicles of thought that create ‘today’
and will continue to create what becomes a ‘culture’.
Vehicles of information, we are fueled by knowing as much as possible and being connected.
In an instant gratification world, people want to know more about people. Quickly.
Driven by profit, we use other created vehicles to create new markets.
And find a way to market them into newer vehicles that generate more profit.
